NARS Smudge Proof Eyeshadow Base vs. Too Faced Shadow Insurance
For a very long time my holy grail eyeshadow primer has been NARS Smudge Proof Eyeshadow Base, indeed I have positively reviewed it here on this site and use it for most of my eyeshadow swatches. But, it is now time to come clean and confess I have been using another primer, namely Too Faced Shadow Insurance.
NARS Smudge Proof Eyeshadow Base
As you will know from my NARS review, I love this primer. It is smudge proof, crease proof, non-oily, quick drying and gives a great matte finish for the perfect eyeshadow application. It makes my eyeshadow last all day and gives the colours more punch. My biggest gripe with it has always been its packaging and the issue of it not being a squeezable tube which is better for avoiding contamination and being able to see how much product you have left and being able to get every last bit out of the tube. So, I decided to leave my comfort zone and try another primer and after much deliberation and research, I decided on Too Faced Shadow Insurance.
Too Faced Shadow Insurance
The first thing to notice is that it comes in a squeezable tube, yeah! When you squeeze out the product it is tinted, unlike NARS which is white, drying almost clear. It spreads really well, so you only need a very tiny amount for each eyelid, so this tube of 11g should last ages. It is a very smooth cream which glides on easily and soon dries to a matte finish. It leaves a slightly tacky finish, so eyeshadow will adhere to it.
The first time I used this I had NARS on one eye and Too Faced on the other. I then applied eyeshadow from my Laura Mercier Eye Art Artist’s Palette and wore it all day to see the end result. After 10 hours wear, I took a look at my eyes and as usual my NARS eye had stood up well and my shadow was still in place and looked almost as good as when I applied it. The Too Faced eye also looked great, in fact, I couldn't tell any difference between the two at all.
The following day I use Too Faced on both eyes under Kat Von D’s Shade and Light Eye Palette shades and again after nearly 12 hours wear the eyeshadow looked great.
Here are some samples of shadow on top of no primer, NARS and TF primer. Brown samples are Saleos from Kat Von D's Shade & Light Palette (matte), Pink sample is Backlash from Urban Decay Spectrum Palette (shimmer) and the Blue sample is Gonzo from the Urban Decay Electric Palette (bright).
So what can I take from this? What are the pros and cons of each?
Costs: I purchased both products from Sephora Canada
NARS: $33 CND for 0.26 oz (8g) cost per gram $4.12
TF: $24 CND for 0.35 oz (11g) cost per gram $2.18
NARS Smudge Proof Eyeshadow Base Pros:
Almost clear product, mattifying, does not dull colors, works with all shadow types, non-creasing, makes blending easy, makes makeup last longer, cruelty free
NARS Smudge Proof Eyeshadow Base Cons:
Solid tube and doe-foot applicator, expensive
Too Faced Shadow Insurance Pros:
Squeezable tube, very little product needed, does not dull colors, works with all shadow types, non-creasing, makes blending easy, makes makeup last longer, cruelty free, half the price of NARS per gram.
Too Faced Shadow Insurance Cons:
None I can think of
Both primers are excellent products and both do exactly what they are supposed to do. I have oily lids and both do an excellent job of keeping my eyeshadow on my lids for many hours. I would be happy to use either of them, but it has to be said the squeezable tube gives Too Faced the edge for me and when you take into account that is is half the price of NARS, I have to say that Too Faced Shadow Insurance is the winner of this battle of the primers.