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Top 10 Cruelty Free Foundations

Top 10 Cruelty Free Foundations

When shopping for a foundation, the task is daunting enough without adding in the factor of cruelty free. Luckily these days, many more companies are cruelty free and have excellent options for foundations for every skin type. This is my top 10 list, in no particular order.

NARS Sheer Glow Foundation

Company Claim: A glowing, natural radiant finish foundation with sheer and buildable coverage that immaculately evens skin tone. Replete with skincare benefits and the NARS Complexion Brightening Formula, it leaves skin hydrated, more luminous, softer and smoother.

My Thoughts: This is a nice foundation that has a medium coverage but can be built up for full coverage. It leaves a very natural looking matte finish and comes in a great range of shades. I have oily skin, so this is not a great choice for me as it left my skin shiny after a couple of hours, but it is a good foundation if this is not a concern for you.  

Skin Types: Dry - Normal
Coverage: Medium - Full
Finish: Matte
Shades Available: 20
Price: $45 USD ($58 CND) 1.0 Fl. Oz. 30 mL
Buy from Amazon

 

Hourglass Immaculate Liquid Powder Foundation

Company Claim: A breakthrough liquid to powder formula that absorbs oil, camouflages imperfections, and delivers a long-lasting velvet matte finish—without the need for touch-ups.

My Thoughts: This is a really great foundation for combination and oily skin. It goes on as a cream and dries as a powder and leaves a matte finish. This really worked on my oily skin and I was oil free all day. It feels very lightweight and gives a medium coverage, but it is expensive.

Skin Types: Combination - Oily
Coverage: Sheer - Medium
Finish: Matte
Shades Available: 16
Price: $55 USD ($64 CND) 1.0 Fl. Oz. 30 mL
Buy from Amazon

 

Face Atelier Ultra Foundation

Company Claim: It’s a highly pigmented, long-lasting innovative foundation that provides buildable coverage with a natural satin finish. No primer needed! Due to its unique blend of silicones in the formulation, Ultra Foundation forms a delicate, lightweight and flexible second skin with a natural breathing ability.

My Thoughts: I use this foundation on most of my clients (unless they have oily skin) as it offers great coverage that is buildable but still lets the skin feel natural and allows it to breath. It is great for makeup artists as it offers shade adjusters so you can custom build a shade perfect for the client. When I use it only my own oily skin, I do find I get shiny after a few hours, so best for dry to normal.

Skin Types: Dry - Normal
Coverage: Sheer - Medium (Buildable)
Finish: Dewy
Shades Available: 12 (plus 4 adjusters)
Price: $42 CND 1.0 Fl. Oz. 30 mL
Buy from Amazon

 

Tarte Amazonian Clay 12-Hour Full Coverage Foundation

Company Claim: An oil-free, 12-hour liquid foundation formulated with Amazonian clay and non-chemical sunscreen filters.

My Thoughts: This is a great foundation for medium to full coverage, but does take some blending as it is very thick and can look caked on if you are not careful. I found that it accentuated fine lines around my eyes, but if you don’t have these, then it is still a good choice. 

Skin Types: Normal - Oily
Coverage: Medium - Full
Finish: Matte
Shades Available: 32
Price: $40 USD ($51 CND) 1.7 Fl. Oz. 50 mL
Buy from Amazon

 

 

Kat Von D Lock-It Foundation

Kendo - Kat Von D Beauty

Company Claim: A high-pigment foundation for full coverage that leaves a long-lasting, beautiful finish.

My Thoughts: One of my favourite foundations that gives full coverage along with a flawless finish. It is quite thick and needs to be blended well in order to get an even coverage as it can dry quickly on the skin. This works great on oily skin and I use this on myself and clients who have oiliness. 

Skin Types: Combination - Oily
Coverage: Full
Finish: Matte
Shades Available: 20
Price: $35 USD ($42 CND) 1.0 Fl. Oz. 30 mL
Buy from Amazon

Kendo - Kat Von D Beauty
 

Too Faced Born This Way Foundation

Company Claim: Oil-free foundation that masterfully diffuses the line between makeup and skin. For coverage so undetectable, you can’t see the makeup and you can’t see imperfections—all that’s left is naturally radiant skin that looks like you were Born This Way.

My Thoughts: This is a nice foundation for those with dry or normal skin, but not for oily skin. It covers redness and evens skin tone as promised, leaving a dewy finish.

Skin Types: Dry - Combination
Coverage: Medium - Full
Finish: Dewy
Shades Available: 18
Price: $39 USD ($49 CND) 1.0 Fl. Oz. 30 mL
Buy from Amazon

 

Urban Decay Naked Skin Weightless Ultra Definition Liquid Makeup

Company Claim: Skin looks natural, illuminated and bright with a luminous demi-matte finish: like the beautiful skin you were born with. Light-diffusing spheres provide a visible reduction in the appearance of fine lines and wrinkles, blurring imperfections for beautifully perfected, ultra definition skin that looks completely real.

My Thoughts: A very thin consistency that goes on sheer but can be built up for more coverage. It feels very light on the skin for that “no foundation” feel but will not cover redness or blemishes. Blends easily for a dewy finish.  

Skin Types: Normal - Oily
Coverage: Sheer - Medium
Finish: Dewy
Shades Available: 24
Price: $39 USD ($47 CND) 1.0 Fl. Oz. 30 m
Buy from Shoppers Drug Mart
Buy from Amazon

 

Cover FX Natural Finish Oil-Free Foundation

Company Claim: A hydrating, water-based liquid foundation which provides a long-wear natural finish while nourishing the skin with anti-aging benefits and oil-free hydration.

My Thoughts: This comes is a staggering 40 shades in pink, neutral or golden tones, so finding you match shouldn't be an issue. This gives very good coverage with a dewy finish but is but is not for oily skin as it left me feeling greasy.  

Skin Types: Normal - Combination
Coverage: Medium - Full
Finish: Dewy
Shades Available: 40
Price: $40 USD ($46 CND) 1.0 Fl. Oz. 30 mL
Buy from Amazon

 

Temptu Pro S/B Foundation

Company Claim: The silicone formula provides a natural, dewy finish for a healthy, youthful glow on any skin type. Designed for versatility, it can be mixed for a customized color and can be applied by airbrush, fingertips, brush, or sponge.

My Thoughts: I use this foundation with my airbrush for a dewy, flawless finish on myself and my clients. It works on any skin type and is great for oily skin. It is very lightweight, but covers well and can be built up for full coverage. Colours can be mixed and adjusters added to create the perfect shade. 

Skin Types: Dry - Oily
Coverage: Sheer - Full
Finish: Dewy
Shades Available: 12 (plus 7 adjusters)
Price: $30 USD 1.0 Fl. Oz. 30 mL

Shop Temptu Today for the Best in Airbrush Makeup.
 

Illamasqua Rich Liquid Foundation

Company Claim: A long-lasting foundation for maximum coverage, easily blend-able formula and water-resistant finish. Providing a semi-matte finish, it conditions the skin whilst absorbing ingredients reduce excess oil, creating the perfect canvas for your make-up creation.

My Thoughts: I have only used this from a sample, so not the extended usage of the other brands, but I was quite impressed. It is definitely full coverage, but I was aware of it on my skin, so not for everyone. It is also expensive.

Skin Types: Dry - Oily
Coverage: Full
Finish: Matte
Shades Available: 13
Price: $60 USD 1.0 Fl. Oz. 30 mL
Buy from Amazon

 

So, there you have it, my top 10 cruelty free foundations. These views are my own and from products that I have purchased and used myself. 

Pricing: US pricing taken from each company website. Canada pricing taken from Sephora/company website. Amazon pricing may be more or less expensive. Affiliate links to Amazon.com are provided for ease of purchase for readers from which I receive a small commission from any resulting sales. 

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